The Light Room

What is “The Light Room”?

The Light Room is a nickname to a room in our first original office which had floor-to-ceiling glass, white board and cork walls. This room was used for brainstorms, design, concepts, strategy, blueprints, mood boards and all things creative. Since this was the physical starting point for every project at MMedia, we decided to name this portfolio after the room itself and share with you some of the projects that we're currently working on.

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Information Overload

In an era inundated with information, simplicity in website design becomes paramount, offering users a respite from the overwhelming tide of data. Clear, intuitive interfaces facilitate smoother navigation and enhance user engagement, ensuring that content is not lost amidst the chaos of information overload.

Everything Subscription

The subscription economy grew more than 500% in the last decade. Subscription businesses have grown 8x faster than traditional businesses and during Q4 of 2020, subscription companies grew 7x faster than companies within the S&P 500.

The lockdowns of 2020 and 2021 accelerated the digital transformation of many companies to strategize, rebrand and introduce a paid subscription business model.

Introduce Yourself

When people live and breathe their company values, they need an identity to showcase it. Sometimes all the pieces are there, and the brand just needs a face and voice to make an introduction.

Syndication Simplified

In the trillion dollar equipment finance industry, roughly 3 billion dollars are bought and sold within the secondary market. Now there’s a way to do it seamlessly.

Good People. Great Coffee

Simplifying the complex and sophisticated coffee world with a composition of 120 different coffee species and 110 flavor, aroma, and texture attributes of coffee comes down to the people who handle the beans. Good People, Great Coffee.

FinTech Design

“We’re witnessing the creative destruction of financial services, rearranging itself around the consumer. Who does this in the most relevant, exciting way using data and digital, wins.” - Arvind Sankaran

Expansion

The specialty financing publication outgrew its subscribers and needed to expand their content to serve new audiences. The implementation required meticulous research, a brand strategy, and an expansion of their content to reach new subscribers.

UI / UX Design + Branding

The user interface and the user experience is a reflection of the brand. We helped tackle a commonly skipped aspect in the development of an application by diving deep into the brand of a startup company looking to change the way we move and keep money.

Black Friday

Black Friday Sales are so routine so we took the red tag theme and made a whole identity out of it for this bespoke menswear brand.

Regional Conference

The intent for disruption is to break all norms. To disrupt a conference for a graying industry, it needs an amazing location, different format, unique keynotes, and sexy marketing. A year’s worth of a campaign and promotion condensed into 4 months was quite the challenge.

LED campaign

The LED lighting industry is one of the fastest growing sub-markets in the past 20 years. We designed a campaign to target suppliers and wholesale businesses and alternative financing.

Brand Alignment

One brand, two offices — The UK and US have different financial regulations and different audiences so we had to find a way to design continuity between the two.

Fashion Campaign

Fashion has its seasons and it’s the year end holiday rush for trends, sales, and style statements.

Product Shots

Simple hanger shots provided a unique differentiator from the typical model or flat layout product images. Just like it is in your closet at home.

Service Industry Campaign

As outsourcing continues to alleviate internal business operations, our client ran a campaign highlighting service industry trends and identifying pain points and their remedies.

Blue Label

The Italian menswear brand Moda Matters launched a Blue Label line targeting its high end customers with a unique taste for the bespoke craft. The campaign captured and communicated the brand’s deep Italian roots and highlight the rich culture of the brand.

Legacy Identity

Despite being a legacy brand for the equipment finance industry Monitor has never had an independent logo and icon for this prestigious list of companies until now.

Content Portfolio

A staged home spends 73% less time on the market than a non-staged home. It’s even less time if you can showcase the stages in the palms of the buyer too.

Spring Collection

A Spring Collection is always exciting since most collections in this season are filled with color and statement styles.

Start Up Identity

The cosmetics industry is notorious for it’s legacy brand dominance, although new up and comers and industry disruptors are currently taking advantage of the digital landscape through social media and influencers are taking sizable bites out of the industry with their own unique brands.

Annual Magazine Campaign

In the wake of the annual magazine, the Monitor decided to up the ante and launch an ad campaign to promote the prestigious magazine.

Monitor Daily Goes Digital

Monitor Daily is the most trusted source in the Equipment Finance industry. To the rest of the world, this publisher is late to the party with social media but to the audience in their industry, they’re just on time.

Bespoke Menswear

The first seasonal collection released in collaboration with a major fashion influencer in Philadelphia and a California luxury magazine. The biggest aspect of this project was the video content which is comprised of countless hours poured into video editing and designing the campaign blueprint.

Digital Facelift

This finance software brand needed a new look and voice to match the innovation that they introduced to the market. Their brand message needed to say that they’re here to simplify the industry.